Fall 2000 QM Department Colloquia on E-Commerce
¾ All are welcome! ¾

Friday, 10/6/00: Mr. Bill Couch, Principal Consultant with PricewaterhouseCoopers LLP, Baltimore, "E-Business and the Property Casualty Insurance Business"

Friday, 10/27/00: Professor Rajiv Dewan, Simon School of Business, University of Rochester, "Achieving First-Mover Advantage through Product Customization on the Internet"

Friday, 11/3/00: Mr. Bob Cowdrick, Manager of Business Consulting, Logility Inc., Atlanta, "Introduction to Collaborative Planning Forecasting and Replenishment (CPFR)"

Friday, 11/10/00: Professor Scott Webster, Syracuse University School of Management, "Dynamic Pricing and Lead-Time Policies for Make-to-Order Systems"

Tuesday, 12/5/00: Mr. Jeff Bell, Consultant, Manugistics, Rockville, MD, "E-commerce and Supply Chain Management: Today and Tomorrow"

On a related note, the Institute for Manufacturing Enterprises at SU is hosting a number of talks on e-manufacturing this semester - all are welcome to attend these sessions as well.

Friday, 10/6/00, 3:30-5:00, room 020 in the School of Management: Mr. Bill Couch, Principal Consultant with PricewaterhouseCoopers LLP, Baltimore, "E-Business and the Property Casualty Insurance Business"

Summary: The Internet age has introduced considerable change to many industries. The Property Casualty Insurance Industry has been substantially impacted, and is currently assessing the Web enabled environment. This assessment has and will have considerable impact on the industry's business models. In reassessing these business models what are the challenges and opportunities for the insurance industry, and how must their business strategy change.

In this presentation we will explore the e-Business transformation model employed by PricewaterhouseCoopers in assessing a company's current state in the Internet environment. The Property Casualty Insurance Industry presents an interesting case study because of technology challenges with legacy systems, channel conflicts with its independent agency plants and the inherent complexities involved with the insurance contract. The lessons and applications of this industry are easily transferred to other sectors.

Bill Couch is a Principal Consultant with the Management Consulting Services of PricewaterhouseCoopers LLP. His practice area involves the financial services industry, specifically focusing on process reengineering and strategic change in the Property Casualty Insurance Industry. He graduated from Williams College with a BA in History, and received his MBA from Boston University. He is a member of the Society of Chartered Property Casualty Underwriters and the Society of Insurance Research.

Friday, 10/27/00, 2:30-4:00 (note new time), room 020 in the School of Management: Professor Rajiv Dewan, Simon School of Business, University of Rochester, "Achieving First-Mover Advantage through Product Customization on the Internet"

Summary:  The Internet provides an unprecedented capability for sellers to learn about their customers and offer custom products at special prices. Advanced manufacturing technologies have improved sellers’ manufacturing flexibility. To examine how these advances affect sellers’ products and pricing, we first develop a model of product customization and flexible pricing to incorporate the salient roles of the Internet and flexible manufacturing technologies in reducing the costs of designing and producing tailored consumer goods. A monopoly seller may earn the highest profits by producing both standard and custom products. Surprisingly, the monopoly can raise his prices for both standard and customized products as customization and information collection technologies improve.

Simultaneous adoption of customization in a duopoly reduces the differentiation between their standard products but does not intensify price competition. Compared with a two-facility monopolist, each duopolist may under-invest in customization. Consumer surplus improves after sellers adopt customization but does not always increase as technologies advance.  When firms face a fixed entry cost and adopt customization sequentially, the first entrant always achieves a profit advantage and may even deter the entry of the late entrant by choosing his customization scope strategically.

This is joint work with Bing Jing and Abraham Seidmann of the University of Rochester.

Rajiv Dewan is an Associate Professor of Electronic Commerce and Computers and Information Systems at the Simon Graduate School of Business at the University of Rochester.  With training in economics and technology, he studies organizational and market issues in electronic commerce and information systems.  His key research interest is the impact of electronic commerce on the underlying markets for goods and services.  He and his colleagues are collaborating on a number of topics ranging from:
· Pricing and distribution of information goods on the Internet,
· On-line advertising, formation of Portals and their interaction with other web businesses,
· Impact of e-commerce initiatives by one business on its competitors.
· Formation of associations for competing in the cyberspace.

Friday, 11/3/00, 2:00-3:30, room 020 in the School of Management: Mr. Bob Cowdrick, Manager of Business Consulting, Logility Inc., Atlanta, "Introduction to Collaborative Planning Forecasting and Replenishment (CPFR)"

Summary: This presentation will detail the 9 step CPFR process and review the pilots that have been done in the area or collaborative planning. The benefits of CPFR include increased service levels with lower inventory levels by focusing attention on exception conditions that exist in the supply chain.

Bob Cowdrick is a Manger of Business Consulting with Logility Inc in Atlanta, GA. Bob is a graduate of the University of Maine and Purdue University. He has worked for the past 20 years in the area of supply chain management with companies such as Deere, Xerox and Logility. His position with Logility for the past 11 years has been to implement supply chain planning systems with manufacturers, distributors and retailers.

Friday, 11/10/00, 3:30-5:00, room 120 in the School of Management: Professor Scott Webster, Syracuse University School of Management, "Dynamic Pricing and Lead-Time Policies for Make-to-Order Systems"

Summary: Imagine the marketplace in the year 2005.  Wireless always-on broadband Internet connections via a personal digital assistant are now as common as credit cards were at the turn of the century.  Businesses now have real-time and detailed information on markets, their competitors’ actions, their resources, and the resources of the their supply chain partners.  As a result, it is not unusual for product prices and other terms and conditions of sale to vary almost continuously in response to imbalances between supply and demand—a trend that began in the airline industry about two decades earlier.

This talk considers the possible form of policies that companies may use to manage their product price and lead time offerings in environments where the costs to inform markets of these changes are close to zero.  We study the behavior of a simple dynamic model of such a system.  Properties of this model suggest hypotheses for empirical testing.  We find, for example, that

1. the choice of policy can dramatically affect both the level and the volatility of profits;
2. a policy that maintains a short and stable lead-time by varying price and system capacity in response to market/supply imbalances (e.g., Dell) can lead to high, but volatile profits;
3. a policy that maintains a consistent price and system capacity by varying lead-time in response to market/supply imbalances (e.g., McDonalds) can lead to stable, but lower profits;
4. there is evidence that there exist hybrids of the previous 2 policies that result in profits that are both high and stable.

Tuesday, 12/5/00, 4:00-5:20, room 117 in the School of Management: Mr. Jeff Bell, Consultant, Manugistics, Rockville, MD, "E-commerce and Supply Chain Management: Today and Tomorrow"

Summary: Manugistics is a leader in the development and implementation of supply chain management software.  This talk will offer Manugistics' perspective on e-commerce and supply chain management, both today and in the future.  The role of information technology will be highlighted.

There will also be a special hands-on session from 5:30-6:50 in room 323.  Jeff will network 3 PCs with Manugistics software.  Participants will be able to use Manugistics collaboration software to help manage a hypothetical supply chain.

Jeffrey T. Bell is a consultant with Manugistics specializing in the pharmaceutical industry.  He joined Manugistics about 4 years ago and has worked with such companies as Imperial Tobacco Limited, Nestle, Perrier Group of America, GE Appliances, Unilever de Argentina, Alcoa, Warner-Lambert, Pfizer, Daimler-Chrysler, and Kraft.  He has B.B.A. in Transportation/Logistics Management from Iowa State University and did graduate work at the SU School of Management.  Prior to joining Manugistics, he worked as a Systems/Logistics Analyst for BurnsCascade and as a military navigator.